Helping Eyoto Group Limited

Eyoto Group Ltd is on a mission to transform global healthcare, seamlessly integrating cutting-edge hardware, software, AI and cloud systems

About Eyoto Group Limited

The company tackles problems faced by the worldwide optical industry, delivering solutions for enhanced patient outcomes and experience, wider access and lower costs for high street optometrists and clinical eye centres. All leading to improved customer satisfaction for eye care practitioners, and hence more satisfied patients and more successful businesses.

Originally a spinout from Aston University, a global centre of excellence for optical and ophthalmology research, Eyoto has grown dramatically from developer to equipment manufacturer to full technology solutions provider, specialising in image processing, computer vision, machine learning, semi-automation, and ophthalmic user interface design.

RMG, through Principal Consultant Oliver Duke, had been connected to Eyoto’s Chairman, Frank Collins O.B.E., having previously recruited businesses that Frank chaired including the international infection control business, Vernacare Group Limited and Therapy Equipment Limited, a UK medical devices enterprise acquired by GCE in 2023.

The Role

Eyoto engaged Oliver in summer 2024 in the search for their first commercial hire to launch their revolutionary teleoptometry slit lamp, 'Aetheia'.

In simple terms, Aetheia allows optometrists to conduct the same high-quality eye health examination remotely as if they were physically with the patient. It is unique in it’s sector and although proven through rigorous testing and evaluation, is yet to be fully tested in the “real world” of busy optometry.

The required candidate needed a proven track record of B2B sales in the ophthalmic/optometry space, ideally demonstrating experience with capital equipment, encompassing both UK and international product launches and sales. An ability to introduce new ways of working to well established clinical practitioners was deemed essential.

With offices in Birmingham close to Aston University it was important for the successful candidate to attend key meetings with R&D and manufacturing teams on a weekly basis.

Strategy & Outcome

Following a comprehensive briefing, a shortlist of three candidates matching requirements was presented four weeks from project signoff. Each of these candidates was interviewed, with two selected to progress to onward interviews including investor presentations.

Both candidates were of exceptionally high quality demonstrating significant experience, but the candidate that demonstrated the most significant experience in new product launches was ultimately selected and offered the role.

This is a good example of where RMG has been able to add value to a business that was moving out of R&D into a commercial growth phase.

Frank Collins O.B.E, Chairman

“It was a pleasure to work again with Oliver on this key role. Eyoto is a small but ambitious business with an innovative piece of capital equipment. We were looking for someone to join a small team fully committed to overseeing the establishment in the market of this ground-breaking machine. Someone who would bring a range of new skills and experiences but also someone who would quickly become part of the team.

Additionally, this was a new role for the company – we had no internal template to work from; no “act to follow”. Oliver worked patiently and diligently with me and the senior leaders in the business, drawing out from many conversations the nature, competencies and priorities for the role. This was truly time well spent because when we started to receive candidate profiles, we could readily match them against our person specification.

The quality of the final applicants was extremely high and this is a credit to the recruitment process and in particular the skills and contacts of Oliver in searching out prospects for the role.

We look forward to welcoming the successful candidate into our business in the coming weeks”.

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